Case Study: Vicarage Lane, Harbury

Not every property sale follows a straight line.

Some require persistence, strategy and a level of involvement that goes far beyond simply listing a home.

Vicarage Lane was one of those.

The Starting Point

The property was initially listed with another agent. After several months on the market, there was no sale in sight, and the family were left feeling disappointed with both the lack of progress and the overall service they were receiving.

Then came an unexpected moment. A knock on the door at Jordan’s own home. They weren’t just looking for another agent. They were looking for someone to work with them, guide them and ultimately get the job done.

Repositioning the Property

When we took the property on, the first step was clear.

Reset the strategy. We re-marketed the home with a renewed focus, highlighting its potential, improving its presentation and positioning it correctly in the market. More importantly, we brought energy, enthusiasm and intent back into the sale.

The result?

• 8 viewings arranged
• Sold within 5 days
• Achieved over the asking price

A strong start and exactly the kind of momentum every property needs.

When things don’t go to plan

A few months later, the unexpected happened.

The buyer pulled out. Understandably, this was a huge disappointment for everyone involved. But this is where mindset matters. Rather than losing momentum, we moved quickly.

Second launch, Same result

We relaunched the property with a clear plan.

• 9 viewings arranged within 48 hours
• Multiple interested buyers
• Best and final offers conducted
• Property sold again

The demand was there. It just needed the right approach to unlock it.

The real work: Sales Progression

Agreeing a sale is only part of the process.

What followed was one of the more challenging progression stages we’ve managed. Delays, complications and constant moving parts across the chain meant that this sale required continuous communication, problem-solving and hands-on involvement.

Then, just as things were nearing exchange, the chain collapsed below. The day before exchange.

Holding everything together

This is where experience and persistence really matter.

We worked closely with all parties, kept communication clear and consistent, and did everything possible to rebuild momentum and keep the transaction alive. No shortcuts. No stepping back. Just consistent, focused work to get the deal through.

The outcome

Despite the setbacks, the challenges and the uncertainty, Vicarage Lane successfully completed. A result that required far more than just listing a property.

What our clients said

Vendor Review

“Anybody who thinks estate agents are all ‘much of a muchness’ hasn’t met Jordan Ellis…
Despite collapsing chains and last minute dramas Jordan’s dedicated hard work finally paid off…
Professional, efficient, knowledgeable but most of all genuine and friendly… Thoroughly recommend Hawthorn & Co.”

Buyer Review

“We recently purchased our home with Jordan at Hawthorn & Co and given how complicated the sale became, I can honestly say we couldn’t have asked for a better agent…

Jordan was proactive, transparent, and incredibly responsive. What really stood out was Jordan’s ability to manage a challenging chain and keep all parties aligned…

There were several points where delays and complications occurred but Jordan’s persistence and calm, solution focused approach made all the difference…

We always felt that Jordan had our best interests in mind and was working hard behind the scenes to keep everything moving.

Thanks to Jordan’s efforts, we were able to complete successfully despite the hurdles.”

What this case study shows

Selling a home is not just about:

• Listing on Rightmove
• Booking viewings
• Agreeing a sale

It’s about:

• Strategy from day one
• Creating momentum
• Managing setbacks
• Keeping communication strong
• Seeing the process through to completion

Final Thoughts

Vicarage Lane is a perfect example of what happens when a property is handled with the right approach from start to finish.

It wasn’t straightforward. But that’s exactly where the difference is made.

Thinking of Selling?

If you’re considering selling your home in Harbury, Bishops Itchington, Southam or the surrounding villages, and want an agent who sees it through, we’d be happy to help.

📲 Call 01926 919553
📧 hello@hawthornandco.co.uk