Struggling to get viewings? 5 proven ways to attract buyers in 2025

With 2025's property market showing strong demand, if interest in your home has dried up, or never really started, it’s understandable to feel discouraged.

Once you’ve made the big decision to sell, it’s only natural to feel frustrated when progress stalls. But don’t worry — in this week's blog, we’re sharing five simple yet effective tips to help turn those Rightmove scrollers into real-life viewers.

1. Talk to your agent

Your agent should provide you with insights into your home's online performance. Ask to see your Property Performance Report (PPR), which outlines key metrics like:

• Property Views: A low number of views suggests your marketing may need a refresh.

• Similar Property Comparisons: If your property is underperforming compared to similar listings, it may be time to reassess your presentation.

• Branch Average: Understanding how your property compares to others listed by your agent can reveal areas for improvement.

Discuss these insights with your agent and explore what adjustments can be made to improve visibility.

2. Harness the power of social media

Property portals like Rightmove and Zoopla are essential, but social media marketing can elevate your reach even further.

• Create a dedicated Facebook page for your property with eye-catching images, engaging captions, and relevant hashtags.

• Showcase your home's standout features on Instagram Stories.

• Embrace video content on TikTok with engaging home tours and unique angles to capture a younger, trend-driven audience.

Social media offers a powerful opportunity to connect with potential buyers who may not be actively searching on property portals.

3. Upgrade your photography

Exceptional photography is no longer optional—it's essential. Professional images can transform how your home is perceived online.

• Your lead image should grab attention; a twilight shot or a warm, inviting scene can make a huge difference.

• Ensure your photos match the season; for instance, a cozy fireplace shot in winter or a vibrant garden image in spring.

• Reordering your gallery can also improve engagement. Try showcasing your most impressive features first.

4. Refresh your property description

Forget clichés like "beautifully appointed" or "benefitting from." Instead, use engaging language that paints a clear picture of what life is like in your home.

Describe:

• The lifestyle your property offers

• Unique features that set it apart

• The emotional connection a buyer may feel when walking through your home

Captivating descriptions will draw buyers in and help your home stand out.

5. Invest in a quality floorplan

A clear and well-designed floorplan helps potential buyers visualize the flow of your home.

• Showcase accurate room sizes so buyers can imagine where their furniture will go.

• Highlight key spaces like home offices, open-plan kitchens, or entertainment areas to connect with modern buyer priorities.

A strong floorplan can save time by attracting serious buyers who know your home fits their needs.

Final Thoughts

Selling your home can feel overwhelming, but with these five steps, you can significantly improve your chances of attracting buyers and securing a sale.

At Hawthorn & Co, we combine expert marketing strategies with a passion for helping homeowners achieve their goals. If you're struggling to get viewings, reach out today—we’re here to help you make your next move a success give us a call on 01926 919553 or email us at enquiries@hawthornandco.co.uk